We’re Sharing the Inspiration Behind our New Logo
Moving forward, you will see us begin to use a new Canalway logo that helps better illustrate our mission: To preserve the natural and cultural experiences of the Ohio & Erie Canalway National Heritage Area for the future by serving as a catalyst for projects and programs that connect people to place for the prosperity of all.
Inspired by nature, the towpath and cultural exploration, the Canalway brand refresh takes on a bold new look that tells the story of the brand. The arrowhead shape, both overall, and highlighted at the tip of the mark, acts as a testament to the needle on a compass leading the way for all. Its shape draws the familiar connection to environmental brands such as the National Park Service. The negative space of the mark also calls out the Ohio & Erie Canal, the Cuyahoga River, and the Cleveland towpath running from North to South.
The three-part icon symbolizes the Canalway vision to enrich humanity with access to premier natural and cultural experiences in order to discover an authentic sense of self, community, and place.
‘Drawing’ From the Past
“Canalway Partners” will slowly drop the term “Partners” in the name, as the idea of partnership is implied in our mission, vision, and values, as well as through the actions of the organization consistently partnering with outside organizations.
The modern Canalway logo draws inspiration from the original logos – both featuring the Canalway and Towpath with the Cleveland skyline. It speaks to Canalway’s dedication to preserve the natural and cultural experiences of the Ohio & Erie Canalway National Heritage Area for the future by serving as a catalyst for projects and programs that connect people to place for the prosperity of all.
These logos are a rich piece of the Canalway history and will be archived.